As a barber of 14 years, this is my favorite clay to work with being that it’s extremely malleable, making it so easy to work with, but it actually has a strong hold. I like using this for really straight hair, shorter/messier hairstyles, and on top of the Texture Powder for an extra hold.

I’ve tried a lot of styling products, but this hair clay really stands out. The texture is smooth and easy to work with, and it gives my hair a natural matte finish without looking greasy or stiff. I love that it provides a strong hold that lasts all day, yet it’s still flexible enough to restyle if needed.

Ken's been cutting my hair for years, so I pretty easily let him talk me into buying his new hair styling clay. I'm very glad I did; it's easily the best I've ever used for myself. No shine, medium hold, my wife can run her hands through it without messing it up and it only takes a little bit. I've been using the same container for months. Highly recommend.

Use this for everyday styling. Great hold that lasts all day and doesn’t look overly shiny, even when I apply to wet hair. Really happy with this clay